Leasing is an integral component that drives CIM Group's overall investment strategy. For each of its projects, CIM conceives and implements a leasing strategy which creates new or complements existing urban residential and commercial centers. After identifying underserved urban residential and commercial markets, CIM considers the product mix which will best address the unique needs of a community and maximize investment potential. In finalizing a development plan, an optimal allocation of retail, residential, office, and other possible uses is determined. A mix of national and local retail tenants, various housing types, and potential office uses are evaluated and included in each project as required to contribute to the desired urban environment.
In mixed-used urban developments, CIM has been able to capitalize on the unique synergies inherent to their diverse product mix. Retail and commercial establishments within our projects often cater to nearby office and residential tenants, serving as an "amenity" to such tenants and thus creating a desirable urban working or living environment. Conversely, office and multifamily tenants provide an active consumer pool for the retail establishments. CIM's proven mixed-use urban leasing strategy creates a mutually beneficial relationship for retail, multifamily, and office tenants, allowing each component to thrive.