In this position, you will develop, implement, manage and analyze social media with a focus on property-related campaigns including multi-family residential, retail, entertainment and office projects. You’ll leverage your in-depth knowledge of digital media and marketing to advise the team on trends and opportunities, while creating, maintaining, and growing new and existing social networks. You’ll utilize LinkedIn, Instagram, Facebook and other platforms to effectively capture appropriate audiences as part of each property’s overall communication plan.
Essential Functions Management & Oversight of all major social media accounts within the firm including Facebook, Instagram, LinkedIn, Twitter at both a corporate and asset levelOnline reputation management on a variety of relevant platforms including Google, TripAdvisor, Yelp, & Apartments.comAssisting with the development & production of video content on video media platforms including YouTubeOversight of our online community management efforts including managing the online response toolDeveloping and utilizing advanced metrics to measure our online profile and the effectiveness of our social media campaignsConsolidating and branding individual & asset-level social media accounts into a coherent and singular CIM voice, and ensuring consistencyStrong interactions with multiple stakeholder departments to develop meaningful and value-add media strategies
Requirements 3-5 years prior experience in corporate social media managementExtensive knowledge of all major social media platforms and engagement strategiesExperience with Hootsuite or Sprout response management systemsPrior experience consolidating multiple media campaigns a strong plus
SkillsPositive, action-oriented attitude and professional demeanor Exceptional written and verbal communication skills Adept at managing multiple projects and competing deadlinesAbility to thrive in a collaborative team environmentCapacity to interpret and translate social insights into business strategyStrong analytical skills and detail orientation