We are seeking a Social Media Specialist to create original content and manage the various social platforms for CIM Group. The ideal candidate will have a strong understanding of social media platforms and marketing, the ability to create compelling visual, short form content, and have a passion for design, architecture and real estate. A strong background in graphic design with a modern and clean aesthetic required. Illustration and motion graphic skills are a plus. The ideal candidate will also have a strong grasp of audience engagement strategies and can follow emerging social media trends and report on those trends.
ESSENTIAL FUNCTIONS:Create compelling visual content across social media platforms including but not limited to: Instagram, LinkedIn, Facebook, TikTok, and Pinterest Write engaging short form copy and optimize language for various audiencesImplement engagement strategies to increase follower countsMonitor trends in social media, architecture, real estate, interior design, and appropriately apply that knowledge to create viral content“Stalk the internet”, uncover trends and potential partners by searching hashtags, brands, and other influencers through Instagram/other social platformsDevelop new and creative ways to generate buzz through content creationUse data to measure success and growth on various KPIs such as engagement rate, follower growth, etc.
EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.) 2-3 years experience managing social marketing content and strategyProficient technical understanding of social platforms and algorithms Experience in creating a curated social media page (Instagram preferred)Graphic Design experience with an in-depth knowledge of Adobe Creative Suite particularly Photoshop, Lightroom, InDesign Experience with social operational tools like content management, publishing, and community management, experience with Hootsuite a plusExpertise in growing social follower countsExperience managing and prioritizing multiple projects simultaneouslyStrong analytical skills for measuring/tracking successA strong storyteller, able to distill content into bite-sized social media captions and imagesAble to organize and prioritize workload to meet deadlinesAbility to adapt to changing priorities, ability to excel in an entrepreneurial, fast-paced cultureStrong interior design and lifestyle photography skills a plusVideo editing skills a plus Experience working in interior design, architecture, fashion or other creative environments a plus