The Digital Marketing Manager is based in our Phoenix, AZ or Los Angeles, CA office and serves as the primary resource for managing/overseeing day-to-day operations of CIM Group’s multiple digital channels, including designing and developing property level websites utilizing various technology and software, designing and creating email campaigns, managing SEO and SEM campaigns and analytics and reporting. This role is crucial to the success of the organization’s digital strategy and roadmap.
In this role, you will oversee the conceptualization, development, implementation and maintenance of multiple websites all while adhering to the corporate branding standards and guidelines. You will be in communication with marketing professionals from across the country, working to enhance their local digital marketing efforts. You will have the opportunity to meet with these teams to understand their requirements and goals and then translate those requirements and goals into implementable plans. Must have proven experience being able to manage a project from concept to implementation with a strong emphasis on web design and development.
Additional secondary responsibilities of this role include creating and managing email campaigns, SEO/SEM experience and ongoing reporting/analytics.
Top performers in this position will maintain a positive, professional demeaner amid our fast-paced environment; enjoy managing numerous details, deadlines and projects simultaneously; and appreciate opportunities to work both collaboratively and independently.
Skills crucial to success in this role: Intermediate to advanced web design and development experience a must haveStrong technical knowledge of HTML and CSSExperience with tools such as theme builders like by Divi, Elementor, WebFlow or equivalentWeb Content Management Systems experience – Acquia/Drupal and WordPress preferredStrong design skills with an understanding of UX centered approach to web and email designExpertise with creative suite of tools including InDesign, Photoshop, Illustrator, and DreamweaverExperience with email marketing automation such as HubSpot, Marketing Cloud, Pardot or MarketoEmail campaign coordination and management including template creationExperience creating Google Ads for SEM, including experience with SEM Rush, SpyFu or equivalentProcess, workflow, review and approval creation with project management experienceProven ability to work with various internal groups and stakeholders for content sourcing, reviews, approvals and technology solutionsOngoing digital content management and presentation practices to ensure visibility, accuracy and freshnessOngoing monitoring and reporting on vendor uptime and website healthFamiliarity with Salesforce or similar CRMExperience with Google Analytics and Google Data StudioExperience with Google My Business and Google Knowledge Graphs a plusCreative thinker and problem solverAble to manage multiple priorities at the same timeConfident in ability to work in a fast-paced environment while maintaining high standards of accuracyExcellent communication and presentation skills
Necessary education and experience: Bachelor’s DegreeMinimum of three years of experience in digital marketing [Experience will vary based on final determination of title]Previous experience with a commercial real estate brokerage, developer or owner preferred